MaxFactor False Lash Effect has been my everyday go to mascara for the last four years. Not only do I use this mascara everyday, but I also use it on special occasions etc as it is very buildable. When used on an everyday basis, a couple of light coats makes your lashes appear slightly thicker and longer without looking clumped together or over the top. When used more heavily, it gives the appearance of false lashes that are much longer and thicker then your natural lashes.
The bristles on this brush are very small, which makes it easy to coat each and every one of your lashes evenly without looking clumpy. I have repurchased this over and over, and plan to keep doing so.
They have a normal formula, a waterproof formula and the newest one they recently brought out, which is the "24 hour"which are all very very similar, and all very good!